James Rodriguez

About James

Description James Rodriguez is a seasoned Unit Production Manager (UPM) and Line Producer specializing in commercial and branded content across Waxahachie, Austin, and the DFW area. With over a decade of experience, he’s known for running smooth, efficient, and on-budget productions—without losing his cool (or his sense of humor). A longtime collaborator with Onion Creek Productions, James has built deep industry connections, giving him access to top-tier Texas crews. From securing locations to managing budgets and problem-solving on the fly, he ensures productions stay on track and stress-free. Beyond production, James is the Founder of ¡Saint Primo!, a nonprofit dedicated to elevating Latino filmmakers through workshops, mentorships, and curated programming. His passion for storytelling and commitment to fostering new talent make him not just a filmmaker, but an advocate for meaningful Latino representation in media. Known for his leadership and upbeat approach, James keeps productions moving efficiently and enjoyably, making him a trusted favorite among directors and producers alike.